Licensing

Little Pottimus

About the Brand

Little Pottimus is an original character brand created by Joanne Clayton, developed for the premium early-years market.

Rooted in timeless storytelling and expressed through a soft watercolour aesthetic, Little Pottimus brings warmth, reassurance, and gentle charm to babies, toddlers, and their families. The brand originates from a carefully crafted children's book and is designed to grow into a cohesive licensed product range across multiple categories.

Little Pottimus is an independently created and protected character property, with licensing opportunities available under agreement.

Brand Positioning

  • Target Audience: Babies and toddlers (0–4 years), parents, and gift buyers
  • Market Position: Premium nursery, gifting, and early-years lifestyle
  • Visual Identity: Soft watercolour palette, gentle expressions, timeless character appeal
  • Core Themes: Comfort, bedtime, reassurance, imagination, family connection

The character-led nature of the brand allows for strong emotional engagement and long-term expansion potential.

Licensing Opportunities

Little Pottimus is well suited to the following licensed categories:

  • Baby & toddler clothing and accessories
  • Nursery décor and home textiles
  • Toys, keepsakes, and plush
  • Gifting and occasion products
  • Everyday essentials and stationery

Additional categories may be considered in line with brand values and positioning.

Brand Assets

A comprehensive brand introduction pack is available and includes:

  • Official character artwork and visual assets
  • Illustration samples and storytelling scenes
  • Product mock-ups and lifestyle visuals
  • Visual identity guidance
  • Licensing overview

Brand pack available upon request.

Industry Recognition

Little Pottimus has been featured in CWB Trade Children's Magazine, highlighting the brand as a new emerging children's brand with a capsule nursery collection and storybook. This recognition demonstrates early industry validation and the brand's relevance in the children's retail and licensing space.

Enquiries

For licensing enquiries, collaboration discussions, or to request the brand pack, please contact:

Email: hello@littlepottimus.co.uk
Website: littlepottimus.co.uk

We would be delighted to explore suitable licensing partnerships aligned with the long-term vision of Little Pottimus.